For performing arts organizations, one of the biggest marketing challenges is reaching new audiences before they’ve decided what to do with their time and money. Traditional search advertising captures people already looking for tickets. Social media can create awareness, but competition for attention is intense and algorithms are constantly shifting. The emergence of advertising opportunities within AI platforms like ChatGPT represents a new frontier for arts marketers, espe

Rentals are more than a revenue stream—they're an opportunity to activate your space, connect with your community, and bring new...

Selling tickets for a performing arts venue isn’t just about putting on a great show—you need to ensure the right audience knows about it...