Data That Drives Every Decision
From campaign delivery to in-person attendance, our analytics give you a complete, real-time view of performance, all included with your Opti Arts partnership. All of our analytics and reporting capabilities come included with your partnership. No add-on fees, no hidden charges, just powerful insights designed to help you sell more tickets and reach more audiences.
Performance Dashboards, Designed for Your Goals
We don’t just hand you data — we give you a clear, visual story of how your campaigns are performing. Our custom dashboards surface the metrics that matter most to ticketed events: delivery, conversion, engagement, ROAS, and more. You’ll know exactly how your marketing is working, from first impression to final ticket sale, with the flexibility to filter, compare, and track trends in real time.
Advanced Pixel Placement & Ticketing Integration
As a Tessitura partner with hands-on experience across all major ticketing platforms, we specialize in bridging the gap between your sales data and your marketing insights. If you’ve been missing key pieces of the puzzle, we can help you capture and connect that data — creating a full picture of your customer journey and tying every ticket sold back to your digital marketing efforts.
On-Site Impact Tracking with Footfall Attribution
Footfall Attribution goes beyond online conversions to measure the real-world impact of your marketing. By tying digital interactions to in-person visits, we give you a more complete understanding of how your campaigns drive attendance. This deeper level of tracking helps you see the true ROI of your marketing for ticketed events.
Meta Engagement Deep Dive
We help you uncover exactly where and how your ticket sales are coming in across Facebook and Instagram platforms. From audience demographics to behavioral trends, our in-depth analysis shows you which campaigns, creatives, and placements are turning interest into action — empowering you to invest where it works best.
