top of page
optiarts-primary-logo-primary-rgb-3000px-w-72ppi.png

Real-World Impact 

This is audience engagement. This is strategic marketing. This is cultural impact. And when it all comes together, this is what happens.

Theater Advertising

Opti Boosts Attendance for Amos Lee’s Show

Opti ran a successful omni-channel campaign for a theater group promoting Amos Lee's show. Using Display Prospecting/Retargeting, Programmatic Audio, and Meta Ads, the campaign maximized exposure, driving interest and attendance through targeted, cross-channel tactics

$4.59

Return on Ad Spend

$17.39

Cost Per Action

115

Conversions

Ad campaigns for symphonies and theaters
Ticketed Events
Digital advertising for theaters and museums
Increase attendance with targeted digital ads
Audience targeting for performing arts venues

Opti Delivers Record Museum Attendance with Meta & Spotify

Opti Arts help a major university museum’s groundbreaking exhibition achieve record attendance during its residency. Meta and Spotify ads drove awareness on campus and in the community for the exhibition. Precise targeting helped Opti achieve fantastic results for this partner.  

10K

15.5K

Retargeting ads for museums and theaters

Website Visits

Meta Engagements

Record Breaking Attendance

Programmatic advertising for cultural events

Opti Fuels Museum Ticket and Membership Growth 

In just a 3-week campaign Opti Arts helped a Smithsonian-affiliated museum achieve great results for its winter events and membership drive. Meta and display retargeted site visitors, leveraged CRM lists, and reached new visitors to drive ticket and membership purchases.  

$3.59

Return on Ad Spend

>100

Memberships Sold

Cultural event marketing solutions

Record Breaking Attendance

Optimized media buying for arts venues
Data-driven marketing for live events
Meta and YouTube ads for ticketed events
Boost event visibility with audience segmentation
Creative campaign management for exhibits

Opti Amplifies Sales for Old Gods of Appalachia

Opti's campaign for Old Gods Of Appalachia used Audio, Display, and Meta to boost awareness and sales. Meta's 6.7% engagement drove $5,057.40 in ticket sales, with an $11.37 ROAS. Spotify Ads targeted DeepNerd listeners, and Display/Meta retargeted non-purchasers.

$2.51

Return on Ad Spend

30%

Increase in Daily Sales

$1.79

Conversions

Event marketing agency for cultural institutions

Opti Sets New Records for A Christmas Carol

This year’s Christmas Carol campaign prioritized Meta and CTV retargeting to drive awareness for loyal customers. ​ CRM lists were used to target past purchasers, anti-target recent purchasers, and build LAL audiences ensuring ad dollar efficiency. 

$7.21

Return on Ad Spend

+660%

in Daily Sales

$67K

Sales Influenced

Digital outreach for historic and art institutions
Ticket sales growth through digital campaigns
Custom ad strategies for live performance venues
Conversion-focused event marketing services
Cross-channel marketing for arts organizations

Opti Drives Family Attendance for Dog Man

Opti Arts ran an omnichannel campaign for our client utilizing Display, Meta, CTV, and YouTube to drive ticket sales. Targeting tactics were focused on families with children between the ages of 5 – 10. The campaign was a  success, responsible for filling over 25% of seats.  

$4.16

Return on Ad Spend

+95%

in Daily Sales

6%

Meta Engagement Rate

Paid media strategy for arts organizations
Geo-targeted advertising for ticketed shows

Opti Leverages CTV and Meta for Spiderverse Success

Opti’s Spiderverse campaign used Marvel-themed content across premium publishers to drive awareness in relevant environments. CTV delivery focused on Disney+, the primary distributor of Spider-Man, while Meta and display ads targeted families to drive ticket sales.

$2.92

Return on Ad Spend

+225%

in Daily Sales

$12K

Sales Influenced

Spotify and CTV advertising for events
Advertising agency for performing arts centers
Digital marketing agency for ticketed event promotion
Drive foot traffic to exhibits and shows

Opti Lifts Sales for Piano Guys with Full-Funnel Strategy

OptiArts used a YouTube promo video to build awareness through relevant content, while Meta and Display retargeting drove conversions. Together, these tactics boosted sales for a underperforming Piano Guys show.

$2.46

Return on Ad Spend

+129%

in Daily Sales

$6.3K

Sales Influenced

Museum marketing through digital channels
High-converting ad campaigns for cultural attractions

Opti Drives Ticket Sales for Bluey's Big Play

Opti executed an omni-channel campaign for CAPA’s Bluey's Big Play, using Display, CTV, YouTube, and Meta Ads to target families near Columbus, Ohio. The campaign drove 705 ticket purchases, generating $68,287 in revenue from a $13,000 budget, with a 5.33x ROAS.

$5.33

Return on Ad Spend

+49%

in Daily Sales

705

Conversions

Social media advertising for live theater productions
Drive museum attendance with performance marketing
bottom of page